SAFe ® Agile Marketing Practitioner

Three Full Days or Six Half Days

Overview

The Agile Marketing with SAFe® workshop helps marketing teams apply the Scaled Agile Framework® (SAFe) principles and practices to achieve faster, value-driven outcomes. As organizations face increasing market complexity and evolving customer needs, traditional marketing methods often fail to deliver timely results.

This interactive workshop provides a structured approach to implementing Agile in marketing environments, enabling teams to align with business objectives, enhance collaboration, and accelerate delivery through Agile Release Trains (ARTs). Participants gain practical experience through hands-on exercises, guided reflections, and real-world case discussions, learning how to build adaptable, data-informed marketing strategies.

Who Should Attend

This workshop is designed for:

• Marketing professionals and leaders seeking to adopt Agile practices within their teams

• Product marketing managers, content strategists, campaign managers, and creative directors

• SAFe® practitioners and Agile coaches integrating marketing into ARTs

• Business leaders responsible for aligning marketing objectives with enterprise agility

Prerequisites

No formal prerequisites are required. However, basic familiarity with Agile principles or SAFe® concepts is beneficial.

Exam Format

There is no certification exam associated with this workshop. Participants will receive a certificate of completion upon fulfilling all workshop activities.

Delivery Mode / Training

• Instructor-led sessions (classroom or virtual live training)

• Interactive workshops and case studies

• Exam-focused preparation with practice questions and test strategies

• Access to online resources, templates, and reference materials

• Flexible timing options across US, UK, Europe, Dubai, Middle East, India, and Asia-Pacific

Topics Covered

1. Understanding Agile Marketing and the Need for Change – 20%

• Challenges in traditional marketing workflows

• The business case for Agile in marketing

• Overview of SAFe® principles applied to marketing

2. Structuring and Organizing Agile Marketing Teams – 25%

• Designing teams around value streams

• Roles, responsibilities, and cross-functional collaboration

• Aligning marketing goals with ART objectives

3. Integrating Marketing into the Agile Release Train (ART) – 25%

• Synchronizing marketing work with product development

• Managing dependencies and program increments

• Adapting ART ceremonies for marketing contexts

4. Adopting a Hypothesis-Driven Approach – 15%

• Testing assumptions and validating outcomes

• Using data-driven experimentation in campaigns

• Continuous feedback and learning cycles

5. Breaking Down Initiatives into Testable Work Items – 15%

• Prioritizing and decomposing marketing initiatives

• Incremental delivery and value measurement

• Agile backlog management for marketing teams

Learning Outcomes

1. Explain the importance of Agile for modern marketing organizations – 20%
Understand how Agile principles improve adaptability, speed, and effectiveness in marketing.

2. Design a marketing team around value and collaboration – 25%
Apply SAFe® structures to build cross-functional, outcome-oriented teams.

3. Integrate marketing within an Agile Release Train (ART) – 25%
Learn practical methods to align marketing workflows with enterprise Agile operations.

4. Implement hypothesis-driven marketing experiments – 15%
Develop and test measurable marketing hypotheses to inform strategy.

5. Decompose large marketing initiatives into smaller, testable increments – 15%
Apply Agile techniques to manage work efficiently and deliver continuous value.