IIBA® Certificate in Product Ownership Analysis – CPOA

Duration: Three Full Days or Six Half Days

Overview

The Certificate in Product Ownership Analysis (IIBA®–CPOA) equips professionals with the mindset, tools, and techniques needed to deliver successful products and maximize business value.

This program bridges the gap between business analysis and agile product ownership, empowering participants to collaborate effectively, focus on value delivery, and align product strategies with customer needs. Drawing on the Guide to Product Ownership Analysis, this course provides a structured approach to integrating business analysis and product ownership principles for agile product delivery.

Who Should Attend

• Business Analysts, Product Owners, Product Managers, Project Managers, and professionals involved in product lifecycle management

• Teams working in agile or hybrid environments looking to enhance collaboration and value delivery

• Aspiring Product Owners seeking to understand how analysis and agile practices intersect to drive better outcomes

• Professionals with approximately two years of experience in business analysis or product-related roles aiming to advance into strategic product ownership positions

Prerequisites

No mandatory prerequisites are required. Recommended for participants who:

• Have foundational experience in business analysis or agile product development

• Understand the principles of agile methodologies (Scrum, Kanban, or Lean)

• Are familiar with stakeholder engagement, backlog management, and value-based delivery concepts

Exam Format

• Type: Competency-based, multiple-choice, knowledge-focused exam

• Format: Online Remote Proctored (via PSI® platform)

• Duration: 90 minutes

• Number of Questions: 60 multiple-choice questions

Delivery Mode / Training

• Instructor-led sessions (classroom or virtual live training)

• Interactive workshops and case studies

• Exam-focused preparation with practice questions and test strategies

• Access to online resources, templates, and reference materials

• Flexible timing options across US, UK, Europe, Dubai, Middle East, India, and Asia-Pacific

Topics Covered

1. Apply Foundational Concepts – 10%

   • Understand core product ownership principles and their integration with business analysis to maximize product value

2. Cultivate Customer Intimacy – 15%

   • Build strong relationships with customers and stakeholders to understand needs and deliver meaningful outcomes

3. Engage the Whole Team – 15%

   • Collaborate across multifunctional teams to promote transparency, shared ownership, and effective communication

4. Make an Impact – 15%

   • Focus on outcomes and metrics that measure product success, ensuring alignment with strategic goals

5. Deliver Often – 15%

   • Apply incremental delivery techniques to provide value early and continuously improve through feedback

6. Learn Fast – 15%

   • Foster a learning culture through experimentation, iterative development, and adaptation to changing priorities

7. Obsess About Value – 15%

   • Drive decisions based on value creation by prioritizing initiatives with the greatest business and customer impact

Learning Outcomes

1. Apply product ownership analysis fundamentals – 10%

   • Demonstrate understanding of core principles and practices that guide product ownership within an agile environment

2. Develop strong customer relationships and empathy – 15%

   • Engage stakeholders effectively to uncover true customer needs and deliver tailored solutions

3. Facilitate collaboration and team engagement – 15%

   • Build alignment among teams to ensure cohesive product development and delivery

4. Maximize product and business impact – 15%

   • Use performance metrics and feedback loops to ensure products achieve desired business outcomes

5. Implement continuous delivery practices – 15%

   • Support ongoing value delivery through iterative releases and adaptive planning

6. Promote learning and adaptation – 15%

   • Encourage innovation and responsiveness by applying agile learning cycles and experimentation

7. Prioritize and deliver customer value – 15%

   • Champion value-driven decision-making to ensure every product increment contributes measurable business benefit